Independent brand & digital studio
A small studio. A personal connection.
I’m Ben Dixon. Striiing brings together my work in branding, digital design and creative direction, with a simple idea: the best work starts with understanding.
Thoughtful design.
A practical approach.
I’m based in Chelmsford, Essex, with easy access to London. My background spans hands-on design and creative leadership, from developing an idea to making sure the final detail feels right.
Over the years I’ve worked as a senior designer, lead creative, head of creative and creative director. That experience shapes how I work today: stay close to the brief, explain the choices and give the people behind a business a voice in the process.
Through Striiing, I work directly with clients on brands and websites. I like finding the idea that makes things click, then carrying it through with care.
Why Striiing?
It’s all connected.
The name takes its inspiration from string theory. For the studio, it’s a creative starting point: looking at how small elements come together to shape something bigger.
A word, a colour, a line of type, a moment on a website. Each has a part to play in how someone understands your business.
What you can expect
Direct conversation.
You speak to the person doing the work, so the thinking and the feedback stay connected.
A reason for the details.
Design decisions begin with your audience, your story and what the work needs to do.
Something you can use.
The aim is a brand or website that makes sense beyond the presentation, with a clear handover.