Selected work
Kendon & Co
Brand launch · Website design
A lifestyle-led launch for a home and furniture brand.
Kendon & Co website design homepage
01
The brief
Kendon & Co. is an online home and furniture store offering high-end products for a range of tastes. The project supported its brand launch in a crowded market. The brief was to communicate product quality while keeping the brand approachable, affordable and flexible for different customers.
02
The idea
The chosen direction took its cue from a lifestyle magazine. That offered a way to introduce the products through the world around them, rather than presenting the business only as a catalogue. It connected the quality of the offer with a more editorial way of browsing and discovering.
03
A digital expression
The website design was developed with an image-led, Instagram-familiar audience in mind. The homepage shown here is the available visual record of that direction. It brings the brand-launch idea into a digital setting, with the aim of making the store’s presentation feel considered and inviting.
04
Project scope
The work brings together a brand-launch direction and an editorial approach to website design. The homepage provides a view of how that thinking translates to the screen: a presentation built around the products and the lifestyles they form part of.